Creative Strategist, TIME Studios – Red Border

I create, write and edit branded content ideas in the pre-sale phase for Red Border, the award-winning TIME Studios’ branded content arm. Ideas range from premium articles to social-first original video series, to custom integrations at TIME events like Women of the Year, TIME100 Next and more. My job is to respond to RFPs from brands like Amazon, Kia, Carhartt, Microsoft, Eli Lilly, SharkNinja and many more, with the goal of proving to clients that buying to the TIME universe through our branded ideas, will deliver the marketing success they seek.